Promotional Shop for Kagawa and Ehime PrefecturesKagawa-Ehime Setouchi Shunsaikan

1st-floor Local Products ShopPRODUCTS
This first-floor shop sells local specialty goods from both Kagawa and Ehime Prefectures, with a central focus on food products. It even has special sales areas featuring a wide range of unique products, including the "Hidden Gems Corner" which showcases rotating selections of little-known, attractive products from both prefectures. In the "Market Corner," customers can purchase seasonal fruits and vegetables.1st-floor Local Products Shop
10:00 a.m.–8:00 p.m. Tel: 03-3574-7792
Open year-round (except New Year holiday period)
All Products
Kagawa Products
Ehime Products
Recommended Products
Product Series
Recommended Products
Recommended Kagawa Products
Olive Products
Thanks to a temperate climate and light rainfall patterns, Shodoshima Island is ideal for olive growing; in fact, it was the first olive production center in Japan. Shodoshima's high-quality olive oils, seasonal fresh-olive pickles, and other offerings have garnered widespread popularity.
Products Made with "Rare Sugar"
The Kagawa University Faculty of Agriculture has succeeded in creating the world's first ideal sweetener: known as kisho-to, or "rare sugar" in English, it offers roughly 70% the sweetness of natural sugar, but with zero calories! Customers can enjoy a selection of sweets and other products made using rare sugar.
Sanuki Udon Noodles
Popular enough to considered a "second staple" of the Kagawa Prefecture diet alongside rice, the region's production output for Sanuki udon noodles—thick wheat noodles—accounts for the largest production quantities of udon in Japan, in product categories including cooked, uncooked and dried udon. These glossy noodles are characterized by a resilient and smooth texture, which make them go down the throat more smoothly.
Recommended Ehime Products
Fresh and Processed Citrus Fruit Products
Encompassing everything from beverages containing a whole mandarin orange's worth of juice each, to a wide range of other jellies, juices and other processed citrus goods, the famous "Citrus Fruit Kingdom" Ehime Prefecture offers tasty treats to enjoy year-round.
Jakoten Fried Fishcakes
This seafood product is made by processing tiny, fresh-caught fish—bones and all—into fishcakes and then deep-frying them. Jakoten offer plenty of savory seafood flavor and generous servings of calcium. They're a widely loved favorite of all Ehime residents, from tiny children to the older generations!
Matsuyama Tarts
This confection traces its roots to the first Matsuyama Domain feudal lord, who brought the imported treat back from Nagasaki, Japan's primary international trading port at the time, and made it into a famous Matsuyama treat. Matsuyama Tarts are sold as entire rolls, and also in individual cuts for casual snacking. The fresh yuzu citron fragrance—the secret behind this product's popularity—makes these confections feel more refined.
Product Series
  • Kagawa Products
  • Ehime Products
Soy Sauce and Dashi-tsuyu Stock
Kagawa's soy sauce is characterized by its rich, full-bodied flavor and deep aromatic properties. The popular and flavorful dashi-tsuyu cooking stock is made by adding dashi stock to a soy sauce base.
Dried Fish
Both prefectures offer highly nutritious dried fish products, including Iyo iriko, a widely known and high-end brand of dried fish from Ehime, and dried sardines from Kagawa.
Handmade Somen Noodles
Shodoshima Island's somen (thin wheat noodles) have a history going back more than 400 years. Amidst the chilly winds, locals carefully sun-dry and prepare these tasty noodles.
Shoyu Mame (Soy-sauce-flavored Beans)
Fragrantly roasted broad beans are soaked in a special seasoning sauce made with soy sauce and sugar to complete this famous, traditional Kagawa treat.
Wasanbon Sugar Confections
Based on old production methods passed down since the Edo Period (1600–1868), wasanbon sugar confections offer a mellow, elegant flavor.
Local Sake
Robust, full-bodied sake is made using underground water from the Sanuki Mountain Range and high-quality rice grown in the Sanuki Plain region.
Nori and Tsukudani
Local nori dried seaweed, which comes packed with mineral content from Seto Inland Sea, is characterized by its soft texture and rich aromatic flavor properties.Tsukudani, food cooked in soy sauce, is specialty product of Shodoshima Island, prepared by the many soy sauce brewers in the area. This dish uses an abundant array of seafood ingredients caught in the nearby sea, each packed with savory flavor.
Kamaboko Fishcakes
Made with small fish caught in huge quantities from the nearby Seto Inland Sea, local kamaboko fishcakes are packed with rich flavor.
Chirimen Dried Young Sardines
These tiny fish taste great on their own and can be used as cooking ingredients as well. Packed with calcium, they make for a healthy treat.
Local Confections
Enjoy a wide variety of confections beloved by locals. In addition to Matsuyama Tarts, a varied selection of unique sweets is available.
Honey
A wide variety of honeys is available, including mandarin-orange honey from Ehime, a prefecture famous for this citrus fruit. The natural sweet flavors will have you hooked!
Dried Fruit (Citrus Fruits)
Enjoy dried fruits made using Setouchi mandarin oranges, navel oranges, lemons and more. These products are available any season of the year.
Barley Miso
Introducing miso pastes made using hulless barley, for which Ehime Prefecture boasts the nation's top production yields. Enjoy these products' sweet flavors and characteristic barley aroma.
Local Sake
Home to a great number of outstanding but little-known sake, the Iyo region's brews have round, gentle flavor characteristics that make them particularly popular among women.
Tai-meshi Cooking Mixes
These cooking mixes makes it easy to whip up a batch of the traditional Ehime dish tai-meshi (sea bream cooked with rice).
Citrus Fruits
Fresh, seasonal citrus products are available year-round from Ehime, Japan's "Citrus Fruit Kingdom."
Our shop offers various other products in addition to those shown here.
Stop by and discover the wonders of Kagawa and Ehime for yourself!